Reflective e-portfolio journal
Students complete a reflective e-portfolio journal based on their 12 week experience in the subject, exploring their transformation from a newcomer to e-marketing, to where they have grown to by submission date.
| Level | Area | Cohort size | Weighting | Feedback | Accreditation? |
| Undergrad | Marketing | Medium (30-99) | 40% | Via rubric | Not required |
Challenges associated with this type of online assessment:
- It is optimal to have an e-portfolio platform that integrates closely to the learning management system of the institution so that submissions by students and marking by staff are seamless and easy to implement.
| Rated highly for | Rated moderately for | Did not rate highly for |
| * academic integrity * equity of access | * cost to implement * scalability | * student experience * privacy * providing quality feedback |