Case study presentation

Context: Postgraduate, Marketing, Large class (100-249), weighting 30%, rubric provided.

Groups are required to present their live-case recommendations to a corporate client similar(ish) to a real-world pitch.

Challenges in this type of online assessment include:

  • An aspect of subjectivity when marking oral presentations, students can find it difficult to understand why they may have performed poorly despite large volumes of feedback being provided
Rated highly forRated moderately forDid not rate highly for
* academic integrity
* student experience
* privacy
* providing quality feedback
* equity of access
* scalability
* cost to implement
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