Business report for a real company
Students were asked to write a business report. The report required students to present a marketing plan for a real company.
| Level | Area | Cohort size | Weighting | Feedback | Accreditation? |
| Postgrad | Marketing | Medium (30-99) | 35% | Via rubric, free comment and annotated feedback | Not required |
Challenges associated with this type of online assessment:
- Difficult to guarantee that the student is the one who completed the assessment and it is their original work.
| Rated highly for | Rated moderately for | Did not rate highly for |
| * academic integrity * equity of access | * providing quality feedback | * cost to implement * scalability |